BTO Research uses cookies to store information on your computer to improve our website. One of the cookies we use is essential for parts of the site to work and has already been set. 

By continuing to use the site you agree to our use of cookies.

Business digiTal Outlook Research Program




A Framework for improving Innovation

December 2016

The research aimed to investigate the possibility to adopt neuromarketing as a tool for private companies, understanding the impact on customers’ privacy and identifying the implications on the companies’ ethics. The definition of ethics is different based both on the environment and on the corporate way-of-act; it is necessary to define collective guidelines.






Digital Technologies for a better Workplace

October 2016

The research aimed to investigate the possibility to adopt Humorous Smart Technologies in the workplace, understanding the possible advantages and disadvantages of integrating it.







Organization-focused Idea Generation

August 2016

The research aimed to investigate how transformational and transactional leadership motivates employees to commit to an organizational ideation program. They subsequently generate ideas that benefit the organization.







Aligning Business-IT to Digitalization

June 2016

Nowadays companies have to face the so called “digitalization” or “digital transformation”. In order to react properly, many of them are implanting new “digital IT” units with the purposeto get a faster and more flexible business which satisfies all the customer needs. The term “Bimodal IT” (or “two-speed IT”) emerges from the co-existence of digital and traditional IT.







Reshaping the Global Economy

April 2016

Digital Evolution and Decentralization revolutionizing by reshaping the internet. After two decades of scientific exploration, in decentralized and cryptography computer network, Blockchain emerged as cutting-edge technology, that has the potential to decrease the middleman financial and promptness actors in the society. Blockchain bridges the cryptography and distributed computing to deliver secure, directP2P transactions without any central party –a temper proof, public network-hosted record of all consensus verified transactions.







The immersion in a new world

February 2016

From Virtual Reality (VR) to Augmented Reality (AR) and Internet of Things (IoT): Industry 4.0, immersive computing tries to explain the ever shortening gap between connected devices and the immersed user. Mobile Devices, such as smartphones, have a range of sensors, including GPS, which can transform the experience according to the physical and emotional states of all objects (artifacts, individuals or places). HMDs (Head-Mounted Display) are becoming increasingly accessible and affordable and the global IoT market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014, according to carried out research, as more devices come online and a multitude of platforms and services grow around them. This creates opportunities and challenges that are now been looked into.






How they fit into the Business and Consumer World

October 2015

People tend to make irrational decisions: this is the reason of a huge proliferation of wearable technologies. App for both consumer and business initiatives can be installed on these devices, from healthcare to customer experience, from logistics to safety. All of them have in common the same basis: collect physiological and environmental data and generate in output information. These data collection gives the opportunity to develop various studies and analysis on customer’s behavior and needs. The aim of this study is to examine how the decision making process changes when an individual becomes informed of potential failure. User’s experience from both first-time users, and from early adopter perspectives. The aim of the study is to better understand how to design the best mobile payment experience.






User Challenges and Company Opportunities

December 2015

Mobile Payment services recently emerged but concrete results on how people are using them still are lacking. Nowadays consumers can use a variety of services, including Google Wallet, Amazon Payments and Level Up, generating value for both customers and business operators and constantly improving this new payment system. It is however essential to comprehend the user’s experience from both first-time users, and from early adopter perspectives. The aim of the study is to better understand how to design the best mobile payment experience.






A new way for a Collaborative Software Development

July 2015

Software development processes are fundamentally based on efficient and effective communication. Communication between engineers, between engineers and managers, and between teams and clients are all essential components of a successful project. Requirements must be effectively transferred from client to engineer, specifications must be transitioned from architect to engineer, and constant communication between project team members, managers, and clients throughout the project life cycle is critical to the success of projects of any complexity. To succeed in a world where technologies, requirements, ideas, tools, and timelines are constantly changing, information must be accurate, readily available, easily found, and ideally delivered constantly, in real-time, to all team members. To meet these challenges, modern software development has evolved to encompass key concepts of adaptability to change and data-driven project management. A recent movement dubbed DevOps has attempted to use automated systems to bridge the information gap between project team entities and to enforce rigorous processes to ensure real-time communications. In this paper, the authors frame this challenge as a communications problem that can be addressed by the introduction of specifically designed autonomous system actors and processes. Successful implementation of such a methodology will enable efficient, effective, and immediate data collection, synthesis, and transfer of information between all requisite entities within the software project.






Creating Public and Economic Value with ICT

May 2015

The proliferation of “Smart Cities” initiatives around the world is part of the strategic response by governments to the challenges and opportunities of increasing urbanization and the rise of cities as the nexus of societal development. As a framework for urban transformation, Smart City initiatives aim to harness Information and Communication Technologies and Knowledge Infrastructures for economic regeneration, social cohesion, better city administration and infrastructure management. However, experiences from earlier Smart City initiatives have revealed several technical, management and governance challenges arising from the inherent nature of a Smart City as a complex “Sociotechnical System of Systems”. The research findings provide a design space for the objectives, implementation options, strategies, and the enabling institutional and governance mechanisms for Smart City initiatives.






Assimilating data in an Open Source Environment

March 2015

The SensibleThings platform is an open source architecture for enabling Internet of Things based applications. During its development, multiple problems have been faced and solved, for example issues related to networking, information dissemination, sensors, and application access. The paper describes these problems and the technical solutions that are implemented in the platform, also presenting the current progress and a series of demonstrator applications, which show the wide range of possibilities enabled by the platform. Finally, the research presents future work and how it will be used in next academic and industrial research.






Playing hard, Achieving goals

January 2015

Taking advantage of the growing passion for games, Gamification is a trending phenomenon that aims at motivating people by applying elements common to games in different contexts. While first applications of Gamification exist in finance, health, education and entertainment, utility of Gamification in other contexts has not been sufficiently explored. Aiming to understand how Gamification can be applied to Information Systems to increase end-user motivation, the research performed a systematic literature review to identify game elements used in Gamification. While the study reveals that Gamification has potential for motivating Information System end-users, it also discusses the potential risks. The research provides a two-fold contribution. First, advancing the understanding of Gamification by providing a synthesis of previous research in this novel field. Second, guiding future research as well as business applications towards an effective usage of existing elements, including mechanics and dynamics.






Challenges and Benefits for Business

November 2014

This paper presents an integrated, unifying definition of Business SMA, providing a nuanced starting point for future Business SMA research. The definition goes beyond being entirely customer-focused, encompasses both the external and internal organizational environs, and goes beyond intelligence gathering to accommodate activities such as sense making, insight generation, problem/opportunity detection and solution/exploitation, and decision making. Further, the study identifies several benefits of Business SMA, and elaborates on some of them, while presenting recent empirical evidence in support of the observations. The paper also describes several challenges related to Business SMA, along with supporting evidence from the literature some of which also offer mitigating solutions in particular contexts. Accordingly, this research helps further an understanding of Business SMA and its aspects, grounded in recent empirical work, and is a basis for further research and development.






The key factor for competitive advantage

October 2014

This paper aims to provide robust evidence of the “IT organizational assimilation capacity” mediating role and to propose a complementary model.






Adapting the Business Model to ride the change

September 2014

The digital technology spread, today referred as “Internet of Things” (IoT), offers a wide multiplicity of new services and opportunities that leads firms to rethink about their current business model. Literature does yet not provide tools and models, useful to the “digitally intensive” ecosystem. The analysed article address the actual need to define an IoT business model, describing the evaluation and design of a model, which allows researchers and practitioners to understand and analyse current and future business models in today’s environment, using a structured and practical way.






How to create a valuable Business Model

June 2014

The digital innovations in companies’ Business Model (BMI) have to be considered in term of width and depth of changes. The article’s purpose is to explain which are the managerial and leadership challenges that the Top management should engage to innovate the business model in a useful way.






How IS can add value to data quality

April 2014

The aim of the article is to explain the value of the Information System (IS) and Quality Management System (QMS) integrations. By combining the two system is possible to create the Quality Information System (QIS) that positively impacts the business in the analysis and in the management of internal and external information. The research shows the 5 dimensions influencing the QIS, the IS and QMS manager role in the implementation of the structure and offers an idea for the definition of QIS.





Generating performance from the network

February 2014

The article’s purpose is to explain the IS Interoperability importance in gaining value for the business, presenting the effect of the adoption of three types of IS Interoperability standards on the business benefits firms gain from their information and communication technologies infrastructure. The objective of the research is to provide the most valuable direction to the individual firms, for making more informed decisions concerning their IS Interoperability related investments, taking into account not only technical, but also business value factor as well.





Save time creating growth and profitability

September 2013

The article’s purpose is to introduce and analyze the effects of digital reuse practices. Digital reuse is the reutilization or repurposing of existing IT systems for facing new business challenges more quickly and efficiently; rather than creating ex-novo new IT systems. The article presents factual evidence that digital reuse, if properly managed, can become a source of competitive advantage. Accordingly, it provides several examples of best-performers. Lastly, the article illustrates several best practices for achieving an high level of digital reuse and thus better corporate performance.





How to leverage digital Business Intelligence

June 2013

The article’s purpose is to analyze the Business Analytics (B.A.) role in the creation of value for the companies and as incentive exploitable from CIOs. The goal is to highlight, through the case of GMobile from Guess, how Business Analytics play a relevant role is strategic in enabling successful projects aimed to produce added value for the enterprise.





IT expertise serving society

April 2013

The article’s purpose is to analyze the CIO and the IT Manager role within Corporate Social Responsibility (CSR) initiatives. The goal is to show how, by showing the initiative SMS for Life from Novartis, the CIO role is strategic in order to obtain successful projects aimed to produce social value for the enterprise through digital services.





When less is more

February 2013

The article analyzes the strategic factors that have marked the IT Executives activities of 2012 on global scale. The aim is to identify the developments and innovation trends which enable organizations to fulfill their IT potential as a strategic driver in order to face the new digital business challenges with competitive services and infrastructures.





A strategic tool for international growth

October 2012

The article identify five key goals underlying the success of a business strategy aimed at the international expansion in the global economy, emphasizing how companies can effectively pursue such goals by an adequate adjustment of their operating and organizational model in order to be able to tackle the complexity of managing their presence in multiple markets.





The strategic role of Information Orientation

July 2012

The article presents an investigation of the various leadership approaches that can be adopted by CIOs to develop an Information Orientation (IO) at the firm level. Therefore, emphasis is given to the strategic relevance of a smart and effective information management in today’s «digital» competitive environment. 





How to adapt your IT strategy

April 2012

The paper addresses the process of building a «partnership» between IT and business leaders in the context of the current «digital transformation » of products and services. In this respect, the article presents the Participatory Process Model (PPM) as a valuable tool to facilitate both the sharing of different perspectives on IT leadership and the adjustment of present IT strategies and patterns of collaboration. The ultimate goal is to extend the organization’s approach on business digitalization to a partnership context.






Driving Value in a Changing Environment

January 2012

Given the complexity of the current economic environment, which is increasingly characterized by constant technological acceleration, the synchronization between technology and global business strategy is one of the key enablers for the success and growth of any business. The report examines the Digital Business Model as a strategic tool to build and mantain a sustainable competitive advantage.






October 2011

The report primarily focuses on analyzing the relationship between firms' positioning strategies and the CIO reporting structures that are most suitable for fostering alignment between the CIO and other CxOs, in order to maximize the capacity of IT to support value creation thereby enhancing the overall business performance.







June 2011

The following report aims to provide scientific answers to strategic questions about how to create and measure the value generated by IT investments, in order to guide the choices of CIOs in the current competitive environment, which is characterized by unprecedented volumes of information and by the important role played by actors.







April 2011

Due to his new role, the Chief Information Officer should interact with other CxO as a promoter of innovation, in order to prepare a business-oriented organizational governance. Therefore, the CIO must focus his attention on the strategic priorities of the company. The following report provides an overview of the IT Executive's strategic priorities.






March 2011

The Chief Innovation Officer is gaining an increasingly prominent role within business organizations, thanks to the progressive change in how IT is perceived. In fact, IT is no longer seen as a mere source of costs, but it has been acquiring the status of strategic lever for business. The ever-changing competitive environment leads companies to think in a perspective of continuous evolution, which should be achieved primarily through IT innovation.






October 2010

Developing a strategic view on IT performance represents a major challenge to improve operational efficiency, control costs and enable innovation of products and services. An integrated perspective on IT performance enhance business agility and innovation capacity, as a result of cost reduction and increased efficiency of operations.