Technology has become today an integrative part of our life, both personal and professional. Universally technology become a worldwide generator and facilitator of value helping individuals and companies in their value creation process. IT has become closely connected to the business world. In order to be successful, enterprises must accept and enhance technology.
Strategy, business model, organization, processes, competences are just few of the things affected by technology in the business environment. In order to implement in the right way that change, is fundamental to apply a right business and managerial methodology. All this because technological innovation does not guarantee business success. New products or services must be couples with a business model and defined strategies.
People, business, data and cloud are all key elements belonging to the digital transformation. People use digital and technology for many reasons. Business benefits from technology for implement innovative processes and procedure aimed at increase profits or decrease costs. Things are the so called “smart things” which includes robots, autonomous vehicles, drones and many other innovative technologies. Data represent the business’ assets aimed at leverage business and cloud represent the technological infrastructure.
The digital transformation requires a methodological approach that incorporate technology and business. The digital business model should be based both on a managerial and technology language. Data-driven value propositions offer a great advantage over the traditional one: the more these are used, the more valuable these becomes. Digital data are fresh, accurate, precise but most important, provide real-time information giving business, the possibility to change and adapt the value proposition to the customers’ changing needs.