Today we were in Milan for the Digital Business Strategy 5.0 Digital Executive Community, the last and most important event of the year organized by BTO Research. BTO Research Program is an Italian Leading Research Center on ICT and Digital Fields which offers a unique set of services represented through a formula that aims at supporting its partners in every digital challenge. During this event we had the pleasure to listen to Vallabh Sambamurthy, from Michigan State University, that provided us with a precious deepening about Digital Dusiness Strategy. The intensity of global competition and the advances in information technologies are creating new opportunities for digital disruption, innovation, and transformation. Existing incumbents and industry leaders in retailing, financial services, entertainment, hospitality, and healthcare are being challenged by digital giants such as Amazon, Google, Apple, and Netflix. Digital Business Strategy 5.0 is a transformational mindset toward the formulation and implementation of business strategy today. The goal of this session was to help C-suite executives think about their own business models and competition and learn about innovative ways of achieving competitive success through digitalization.