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OCTOBER 23rd 2021
MILANO WINE WEEK ENTRUSTS DIGITAL COMMUNICATION TO 15 SECONDS
The new Digital Marketing and Communication unit of BTO Research has the task of telling the 10 wine districts of the event through live coverage tools and involving content makers to tell the world of wine that finally returns to its natural dimension of conviviality and to the live meeting.
SEPTEMBER 23rd 2021
IL SOLE 24 ORE
LET’S START AGAIN FROM MINDSET AND COLLABORATION: SO BTO RESEARCH DOES NOT STOP INNOVATING
We talk about new organizational models and technological trends but beyond the temporary novelties, we must start from what drives the company growth: the mindset. “Management should use an agile-mindset of collaboration and goal measurement that involves the whole company.” says Florenzo Marra, General Manager of BTO.
SEPTEMBER 8th 2021
PANDORA CHOOSES 15 SECONDS FOR INFLUENCER MARKETING CAMPAIGN “I WEAR IT WITH”
Pandora entrusts after a race to 15 Seconds, the new marketing and digital communication unit of BTO Research, its influencer marketing campaign for the launch of the new Pandora Moments jewelry. A project that launches the hashtag #Loindossocon reinterpreting the brand’s global campaign for the Italian market with the message “express yourself without fear”.
JUNE 18th 2021
15 SECONDS, THE BTO RESEARCH DIGITAL COMMUNICATION LAB, IS BORN
15 Seconds was born from the experience of BTO Research Center, an Italian ICT and Digital research center. The goal of 15 Seconds is to remodel the communication standards of the post-“new-normal”, designing memorable experiences and offering strategic consultancy in the field of digital communication through an international Advisory Board made up of ICT and digital marketing experts.
NOVEMBER 20th 2019
BTO RESEARCH IS THE MOST INNOVATIVE ITALIAN COMPANY: INVESTING IN YOUNG PEOPLE PAYS OFF
With an under-35 management and an average employee age of 27, the Italian BTO Research has grown to become one of the youngest and most innovative companies in Europe.
OCTOBER 29th 2019
WALL STREET ITALIA
BTO RESEARCH, YOUNG PEOPLE LEADING INNOVATION
When innovation is a gamble driven by the determination of a group of young or very young people, it is hard not to think about the many Italian start-ups that have managed to establish themselves also outside Italy. However, innovation is not always talked about only when it is driven by a business idea. This is the case of the Italian BTO Research, a company created to support businesses in the ICT and Digital fields, whose clients include the most important Italian companies and the largest international corporations with a presence in Italy.
Podcasts and Interviews
22 giugno 2021
June 22nd 2021
PODCAST WITH ALESSANDRO RIMASSA
“Innovating through people”
April 14th 2021
INTERVIEW WITH FLORENZO MARRA, MARTINO SCANZIANI AND FABRIZIO MANZO – JOBTRIP
“A three-voice interview with BTO”
February 4th 2021
INTERVIEW WITH FLORENZO MARRA – eTALIANS
“From scientific research to applied research: a real chance!“
October 18th 2020
PODCAST WITH DAVIDE CERVELLIN
“Respect for others is the key to any relationship (and not to lose in a boxing match)”
June 16th 2020
INTERVIEW WITH FLORENZO MARRA, MARTINO SCANZIANI AND FABRIZIO MANZO – Christian Lillo