Discover the trends of the IT and digital world

We leverage insights from both business and academic worlds covering the main Digital and IT domains. Our ad-hoc reports aim to answer specific questions effectively and facilitate topics exploitation, also providing concrete case studies.



We support the understanding and the adoption of the most modern digital technologies, through a structured approach independent from vendors and system integrators.

Digital Trend Analysis

BTO Research reports aim to effectively answer specific questions and facilitate topic exploitation, leveraging valuable information from academic and business sources.

Market Screening & SW Selection

The consolidated methodologies allows BTO to evaluate independently and structured the main categories of software on the market, and compare them on the basis of their business needs. Based on client need, the project may include support in RFI/RFP management activities that take the company from exploration of market products to final selection.

HR Tech

BTO implements projects and designs transformation strategies, training experiences and supports the company in identifying tools that can make concrete and measurable change in the Human Resources function and in the entire organization. BTO support HR and Digital Leaders in redesigning HR processes and implementing change management strategies, to allow people to work better within the corporate context.

Our World CxO 2023 report is live!

Digital transformation is a great challenge for technology specialists. Thanks to our great BTO Research Team we investigate the technological trends that mostly influence European companies today. We interview large enterprises’ digital executives to understand their point of view.

This survey highlights how the main gaps concern the technical skills on the most innovative digital technologies, their implementation and governance.

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